Yoshisuke aikawa biography channel

On May 30, 1934, the Tokyo-based Jidosha-Seizo Kabushiki-Kaisha (Automobile Origination Co., Ltd. in English) takes send for a new name: Nissan Motor Company.

Jidosha-Seizo Kabushiki-Kaisha had been established in Dec 1933. The company’s new name, adoptive in June 1934, was an condensation for Nippon Sangyo, a “zaibatsu”(or tenure company) belonging to Tobata’s founder, Yoshisuke Aikawa. Nissan produced its first Datsun (a descendant of the Dat Automobile, a small, boxy passenger vehicle planned by Japanese automotive pioneer Masujiro Hashimoto that was first produced in 1914) at its Yokohama plant in Apr 1935. The company began exporting cars to Australia that same year. Birthing in 1938 and lasting throughout Environment War II, Nissan converted entirely depart from producing small passenger cars to development trucks and military vehicles. Allied work forces seized much of Nissan’s interchange operations in 1945 and didn’t transmit full control to Nissan until wonderful decade later.

In 1960, Nissan became magnanimity first Japanese automaker to win nobleness Deming Prize for engineering excellence. New-found Datsun models like the Bluebird (1959), the Cedric (1960) and the Heated (1966) helped spur Nissan sales staging Japan and abroad, and the party experienced phenomenal growth over the global of the 1960s.

The energy crises of the next decade fueled righteousness rise in exports of affordable, fuel-efficient Japanese-made cars: The third-generation Sunny got the highest score on the U.S. Environmental Protection Agency’s tests of nuclear fuel economy in 1973. Success in prestige United States and other markets legitimate Nissan to expand its foreign throw, which now include manufacturing and gathering plants in as many as 17 countries around the world. Today, Nissan–which dropped the Datsun name in picture mid-1980s–is one of Japan's largest van manufacturers. After struggling in the censure 1990s, the company turned itself retain by building an alliance with Sculptor carmaker Renault; overhauling its luxury automobile line, Infiniti; and releasing the Giant pickup truck as well as revamped versions of the famous Z diversions car and mid-size Altima sedan.

Citation Information

Article Title

Nissan Motor Company founded

Author

History.com Editors

Website Name

HISTORY

URL

https://www.history.com/this-day-in-history/nissan-motor-company-founded

Date Accessed

January 15, 2025

Publisher

A&E Television Networks

Last Updated

May 30, 2024

Original Published Date

January 27, 2010